Newsletter | October 15, 2019

10.15.19 -- Security-As-A-Service: Where Do I Start?

Featured Editorial
Black Hat 2019: A Value-Added Reseller’s Playground
Guest Column | By Brad Bussie, Trace3

Forget for a moment the chatter about Black Hat becoming commercialized or selling out to the security market and venture capitalists. Instead, let us take an inside view of the benefits that Black Hat provides for VARs that focus on security solutions.

Channel Insights
Security-As-A-Service: Where Do I Start?
Article | A discussion with David Barton, Stellar Cyber

Every managed services provider seems to be focusing on security these days. For an MSP adding security services, or an MSSP looking to target a new market segment, here are the common questions I frequently get when I meet with services providers.

How To Fit Your Technology Expertise Into Your Customer’s World
White Paper | By Sean Berg, Shift4 Payments

Selling business technology for many years allows you to develop deep expertise of your products. But, breaking into your customer’s world requires deep expertise of their operations and their needs. Discover how to change your approach with customers to uncover the needs that your products can solve.   

How Copier Dealers Can Go To Market Faster Selling Managed IT Services
Webinar | Taylor Business Group

More copier dealers are entering the managed IT services business at a rapid pace as a way to expand their business and revenue. This on-demand webinar, co-presented by Taylor Business Group, shares lessons learned in the industry so you can go to market faster with fewer headaches.

CompTIA Tech Buyer's Journey
Article | CompTIA

Technology Buyer's Journey, developed by the Channel Advisory Board and the Business Applications Industry Advisory Council: This graphic shows the journey of a technology buyer including the key elements that a buyer (end-user company) experiences when making a technology purchasing decision.

Retail Cash Loss: Addressing The Problem With Intelligent Technology
White Paper | APG Cash Drawer, LLC

Any business that accepts cash for transactions has come to expect that some percentage of it will vanish as a result of fraud, administrative errors, and employee misdeeds. Inventory shrink, which includes cash loss, costs retailers an estimated $47 billion annually. It is so prevalent that retailers have a line item for it in their P&L statement.

3 Tips To Selling DNS For MSPs
White Paper | Webroot

Threats are everywhere, and endpoint security simply isn’t enough to keep your clients safe. Pairing domain name system (DNS) protection with endpoint security is a proactive way to prevent costly network attacks. Most clients, however, don’t understand the need for this added layer of security.