By Craig Fulton, General Manager, ConnectWise Business Suite
Welcome to the brave new world that is cloud services, where there’s no such thing as business as usual. Small-to-midsize businesses (SMBs) represent a significant section of most technology solution provider (TSP) customers, and those SMBs are turning to the cloud more than ever before. They are going to be asking you about the cloud and whether you can support their needs. If you aren’t prepared, you stand to lose big.
Offering carefully controlled, on premise support still has a place, but it’s not going to meet the needs of your newly cloud-centric customers. The cloud will be a driving force in the growth and operations of your customers, so take this opportunity to step into a new role as your clients’ established technology advisor.
Becoming a cloud service provider (CSP) takes time and planning. Start building out your knowledge base now so you’re prepared to extend your current services to include a CSP practice area. If you’re already offering managed services, this could happen quickly as most of what you’ll need is already in place.
Start by establishing a new team, or a dedicated amount of time, to supporting cloud services and make sure your customers know you’re thinking ahead and offering new services right now.