Guest Column | March 10, 2014

3 Reasons Why VARs Should Focus On The Retail Industry

VARs Focus On Retail Industry

By Terry Cruikshank, Senior Manager of Industry Marketing for OKI Data Americas

For retailers, it is important that vendors and partners understand their fast-paced environment, need to control or cut costs, increase employee productivity and manage many locations all at once. By providing the necessary printing solutions to the retail industry, value-added resellers (VARs) can open their doors to a large opportunity to grow their businesses. 

With that said, there are many reasons why VARs should focus on servicing the retail industry. Here are a few...

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