Guest Column | May 7, 2015

6 Reasons To Offer Financing To IT Customers

By Tawnya Stone, Director, Enterprise Strategic Technology, Great America

Financing To IT Customers

Regardless of size, IT is a critical component to running a business. However, computers, servers and other IT equipment can get expensive. This often drives businesses to delay replacing hardware in order to reduce operating expenses. Yet, what if they didn’t have to pay for their IT purchases in a single payment upfront?

Financing offers businesses an easier way to get the equipment they need without a huge capital expense.  It removes sticker shock, makes payments more manageable, and allows organizations to refresh hardware to take advantage of new technology and features.  

Let’s look more closely at six ways financing benefits IT solutions providers:

  1. Boost Sales. If a customer doesn’t have to pay $20,000 or $30,000 upfront for a purchase, and can instead pay in monthly installments over three years, the solutions provider has a better chance of closing the deal. Those customers who were putting off a large purchase might decide there is no reason to wait. When a finance agreement is close to term, providers can replace the hardware with a comparable monthly payment. It’s a win-win: The customer gets into a cycle of predictable payments and refreshed equipment while the provider sells more hardware making the support of current technology more efficient.

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