A conversation with Jim Fairweather,Sennheiser
Savvy VARs can increase revenue and solidify their place as trusted IT advisors if they teach their customers to leverage premium audio to help control their modern office environments and increase productivity.
POS resellers have had some unexpected hurdles to jump to compete with a multitude of free POS models and peripherals. These free models have their drawbacks, but end users are still seizing the opportunity to get their hands on free software or hardware bundles, cutting into your profits as a reseller. How to compete against this model has been a crucial discussion in the channel recently, and being armed with knowledge about these “free” models can be the first step.
Being an experienced reseller has benefits — and challenges. A major challenge is trying to keep an open mind to learn about each customer’s needs. After visiting thousands of customers, it becomes difficult to not predict what a customer will need. But doing so can result in missed sales opportunities.
When it comes to cyberthreats, retailers have a lot at stake. They operate on thin margins and have to protect their brands. A breach that compromises the private information of customers can erode trust, prompting many to take their business elsewhere.