Newsletter | October 29, 2019

10.29.19 -- Pros & Cons Of Digital Wallets & What It Means For VARs

Channel Insights
8 Ways Your Content Marketing Is Failing
Guest Column | By Elizabeth Harr, Hinge

Creating and executing effective content can help your customers better understand the issues they face. Done right, it’s also a significant value-add to your marketing efforts — and a proven way to convert prospects into customers.

How Specialized Audio Helps SMBs Build A More Inclusive Staff
Article | By Johannes Kaulfuss, Sennheiser

SMBs looking to invest in sophisticated unified communications networks typically understand the urgency of maintaining a skilled, consistent, and well-seasoned staff to leverage these networks. The savvy business owner will do whatever is necessary to draw superior talent from a wide pool of knowledgeable workers in order to deliver outstanding customer engagement.

Restaurant POS Can Handle Wave Of Crowds At Jersey Shore
Case Study | Shift4 Payments

Hurricane Sandy. Lightning storms. Flooding. These are the punches that Mother Nature has dealt restaurant managers at the Jersey shore in recent years. Also, a challenge for these managers is running a business during the busy summer months. Everything, especially the point of sale system, has to be up and running at top performance during these peak times.

Digital Marketing: Cost-Effective Branding & Messaging For POS VARs
White Paper | APG Cash Drawer, LLC

Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.

TSP Sales Growth Starts With Ownership
Guest Column | By Michael Cummings, Taylor Business Group

Douglass Miller is the CEO of Straightedge Technologies. Like many MSPs, he was frustrated with his sales results. He had very few net new clients, and sales to existing clients were uneven. In two to three years, he has doubled the size of his MSP, attracting one net new MRR client a month and growing his sales to existing clients by 3x to 4x. What changed? Douglass did.

Pros & Cons Of Digital Wallets & What It Means For VARs
Article | By Samantha Kalany, BlueStar, Inc.

As millennials continue to drive the overall percentage in mobile device usage, it has become clearly evident just how important these smart phones have become. As a reseller, how could you capitalize on this growing trend?