Creating and executing effective content can help your customers better understand the issues they face. Done right, it’s also a significant value-add to your marketing efforts — and a proven way to convert prospects into customers.
SMBs looking to invest in sophisticated unified communications networks typically understand the urgency of maintaining a skilled, consistent, and well-seasoned staff to leverage these networks. The savvy business owner will do whatever is necessary to draw superior talent from a wide pool of knowledgeable workers in order to deliver outstanding customer engagement.
Hurricane Sandy. Lightning storms. Flooding. These are the punches that Mother Nature has dealt restaurant managers at the Jersey shore in recent years. Also, a challenge for these managers is running a business during the busy summer months. Everything, especially the point of sale system, has to be up and running at top performance during these peak times.
Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.
Guest Column |
By Michael Cummings,Taylor Business Group
Douglass Miller is the CEO of Straightedge Technologies. Like many MSPs, he was frustrated with his sales results. He had very few net new clients, and sales to existing clients were uneven. In two to three years, he has doubled the size of his MSP, attracting one net new MRR client a month and growing his sales to existing clients by 3x to 4x. What changed? Douglass did.
As millennials continue to drive the overall percentage in mobile device usage, it has become clearly evident just how important these smart phones have become. As a reseller, how could you capitalize on this growing trend?