3 Pricing Mistakes You're Probably Making
By Mark Sokol, VP, Product Marketing and Branding, A-LIGN
Pricing. It’s been plaguing business owners since the dawn of time. And even with so much existing thought leadership on the topic, pricing continues to stress most of us out.
Whether you’re an up-and-comer who secured investment capital two weeks ago or a seasoned veteran in the space, pricing concerns probably keep you up at night.
How much is too much? How little is too little? How do I know if I’m positioning my offering the right way? These are all valid questions, and the answers will vary depending on your market and saturation.
Customers want to feel they’re getting a good value. You want to turn a profit. And your competitors want to find out how to do both of those things better than you.
So, how do you balance all these competing interests to command a sizable market share? Sometimes you just get lucky. If you’ve got something no one else does, like a Tesla sports car, you can charge as much as the market will bear. But if you haven’t been lucky enough to develop a game-changer yet, don’t worry. There’s still a lot we can learn from Tesla.
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