05.26.21 -- Preparing Your Company For Recovery: 6 Steps For SaaS Finance Leaders

Current B2B sales is an industry where sales teams and the prospects they seek are locked in a spiraling arms race of advanced technology.

The same things that make you valuable to your client as a managed services provider make you a target for a security breach. Your expertise in storing, accessing, and maintaining sensitive information draws the attention of cybercriminals. Your connections to multiple platforms, vendors, and clients are enticing for bad actors looking for one-stop shops for their own black market supplies: credit card information, social security numbers, personal information, internal contacts, and other sensitive information.

Last year’s POS Channel KPI Study, published in early March 2020, began with this statement: Change is the norm and dizziness is a de facto condition for solutions providers in the retail IT channel. New technologies, business models, competitors, and consolidations continue to morph our channel; plus we’re seeing the emergence of dozens of niche software developers and a growing influence of ISV/VAR hybrids, resellers investing in their own intellectual property through proprietary software.