Guest Column | December 21, 2015

Predictions For 2016: SMBs And Cloud

By Jessica Couto, Vice President of U.S. Channel Sales and Marketing, Carbonite

Carbonite SMB Challenges

Small to midsize businesses (SMBs) today are facing a growing list of technical challenges. They have to keep IT systems running with little or no downtime. And they need to continually evaluate new technologies — such as cloud solutions — to support their business objectives. As a result, we’ll increasingly see SMBs turn to cloud for core business functions, including payroll, email, human resources, and customer relationship management (CRM).

At Carbonite, we foresee SMBs facing various cloud-related challenges in the year ahead — challenges that will create many opportunities for IT solutions providers to expand their portfolios with solutions that enable SMBs for ongoing success. Here’s a quick look at some of the other key trends we think will shape the IT channel in 2016:

Hybrid Cloud Will Be The New Normal

SMBs are seeking ways to leverage new technologies across various business functions. The goal is to operate more securely, efficiently and in a way that’s budget friendly. The rising cost of downtime — which for SMBs ranges from $8,220 to $25,600 per hour, according to the analyst firm IDC — will prompt small-to-midsize companies to focus on deploying disaster recovery solutions that are powerful, yet flexible.

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