Positioning Value-Added Resellers As Trusted Security Advisors

VARs would be wise to put their best possible foot forward when it comes to positioning themselves as security experts who can help their clients adapt.

Everyone has skin in the game when it comes to security within the payments ecosystem. Consumers need their account information protected to avoid fraud, merchants need to safeguard all data they collect to avoid liability for breaches, and payment processors need to avoid payouts fraudulent losses. 

With a growing focus on EMV and mobile transaction processing as a means of boosting payment security nationwide, the ability of a value-added reseller to highlight how they can help merchants navigate the new security atmosphere is crucial. VARs would be wise to put their best possible foot forward when it comes to positioning themselves as security experts who can help their clients adapt.