Partners Praise Seiko Instruments' New Ascend ISV Program

Alliance designed to ensure seamless integration with leading ISVs offering point-of-sale, mobile printing, and kiosk applications.

Seiko Instruments USA Inc. (SII) Thermal Printer Division, http://www.siiprinters.com, a globally recognized leader in thermal printer technology, recently announced its new Ascend ISV Partner Program for independent software vendors. The program's charter is to keep SII's development efforts in close alignment with those of industry-leading software vendors, while facilitating new business opportunities for Seiko Instruments and its partners.

"We are enthusiastic to be part of Seiko Instruments' ISV Partner Program, said Michel Cote, President, Posera Software. "Our products provide the flexibility, simplicity, and increased efficiency needed to deliver measurable bottom-line results. We also partner with select hardware manufacturers that offer the value and reliability our customers demand, and the Seiko Instruments printer worked seamlessly with Matre'D software."

"As a global leader in the point of sale, store operations and back-office software applications for the specialty retail industry, it made perfect sense for us to partner with a leading peripherals manufacturer such as Seiko Instruments," said Kerry Lemos, CEO, Retail Pro. "Our scalable and adaptable products tackle complexity and simplify day-to-day retail operations. We look to align with manufacturers offering the right vision and caliber of product to help drive new business opportunities – for both of our companies and our partners."

Through this alliance, Ascend ISV ensures Seiko Instruments'development efforts are in lockstep with those of leading software vendors. By deploying these applications with reliable Seiko Instruments peripherals, VARs and integrators can offer their customers total solutions that make an immediate impact based on greater efficiencies, lower costs, and new revenue streams. With that vision and mission in mind, ISVs partnering with Seiko Instruments will experience a full complement of features, functions and support, including:

• Direct access to factory-trained technical support personnel.
• Free evaluation units.
• Drivers, SDKs, and utility tools.
• Technical documentation.
• Test reports.
• Sample code.
• Marketing and sales support.

Furthering its dedication to promoting the seamless integration of leading-edge technologies, Seiko Instruments' Ascend ISV program is poised to develop steady, long-term partnerships with the channel's leading ISVs. Furthermore, the program was developed with the vision of continually driving bottom-line results and increased revenues, while providing advanced, fully integrated solutions to best-meet end user needs across hospitality, retail, healthcare, government, and other relevant sectors.

"Our Ascend ISV Partner Program is an integral component to solidifying our strategy," said Kaz Onishi, Vice President, Seiko Instruments USA."Our printers are designed for performance, reliability, ease-of-use, and simplified integration, and our support team is responsive and technically astute. Now we are locking in the right partnerships to ensure Seiko Instruments and our partners are best positioned for long term success."

For more information on the requirements for and benefits of joining Seiko Instruments' Ascend ISV Program, or go to www.siiprinters.com/partners.

About Seiko Instruments Inc.
As a member of The Seiko Group, Seiko Instruments (SII) represents a globally recognized brand, embodying innovative design and precision manufacturing excellence. Founded in 1937, SII manufactures and markets electronic components, thermal and specialty printers, consumer electronics, communication and network technology, scientific instrumentation, and precision manufacturing technology. SII has a global presence, with more than 13,000 employees worldwide.

Seiko Instruments offers a complete solution lineup for kiosk printer, mobile printer, receipt printer, smart label printer applications. Information about Seiko instruments kiosk printers, mobile printers, portable printers, receipt printers, POS printers, point-of-sale printers,and thermal printer mechanisms can be found at http://www.siiprinters.com.

SOURCE: Seiko Instruments Inc.