Article | July 31, 2018

Parsing The Distinction Between AI & Machine Learning

Source: Webroot

By David Dufour, Webroot

Machine Learning IN Retail

I had the privilege of giving a keynote on one of my favorite topics, busting myths around artificial intelligence (AI) and machine learning (ML), during DattoCon 2018 this week.

Webroot has been doing machine learning for more than a decade and consider this aspect one of our key differentiators for our solutions. However, for many small and medium-sized businesses (SMBs), that might not matter. They may have heard the terms AI or ML but aren’t sure how these advancements can help keep their company safe. Additionally, the managed service providers (MSPs) who provide millions of SMBs with security protection, might not know how this technology can help their customers either.

AI and ML are not the same thing. Marketing campaigns and news articles oftentimes confuse people into thinking that they are—and my insistence on clarifying their nuance might be overkill—but I think it’s important to know the difference so you can understand how each can help make cybersecurity stronger.

What is artificial intelligence?

Artificial intelligence interacts with people, whether emulating a human (think about chat bots) or pets. The AI component is that interactive component—the thing you can touch, feel, and see. AI technology is very nascent, and I expect great things to come in the near future.