Newsletter | June 4, 2019

06.04.19 -- Onboarding New Technology In The Digital Age: How VARs Can Stand Out


Shift4 Payments is the leader in secure payment processing solutions, powering the top point of sale and software providers across numerous verticals including food and beverage, hospitality, lodging, gaming, retail, and e-commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 300 additional software integrations in virtually every industry. Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. To learn more about joining the Shift4 family of resellers, visit

Featured Editorial
Channel Alchemy: How To Successfully Switch To A Service-Led Model
Guest Column | By Alistair Mackenzie, Silverstring

In order to thrive, data protection expert Silverstring recognized it needed to switch from a product-led to a service-led business model.

Onboarding New Technology In The Digital Age: How VARs Can Stand Out
Guest Column | By Al Limaye, LSInextgen

With increased restrictions on storing, accessing, and protecting customer data, there are very serious repercussions for those that fail to do it correctly. Of course, IT security isn’t a core competency for many businesses. They need help. And that’s just one place where solutions providers can play an important role.

Channel Insights
4 Ways To Overcome End-User Resistance To RFID Adoption
E-Book | BlueStar, Inc.

Radio frequency identification isn’t new, but it’s still a new application for many different verticals across the channel. While some businesses have been eager and interested to adopt the technology, it has overall been a difficult sell for many other end users.

Restaurant POS Can Handle Wave Of Crowds At Jersey Shore
Case Study | Shift4 Payments

Hurricane Sandy. Lightning storms. Flooding. These are the punches that Mother Nature has dealt restaurant managers at the Jersey Shore in recent years. Also a challenge for these managers is running a business during the busy summer months. Everything, especially the point of sale system, has to be up and running at top performance during these peak times.

RMM & Patch Management: The First Line Of Defense Against Cyberthreats
Article | Datto Inc.

Cybersecurity has been a topic of discussion among IT professionals for quite some time, but an MSP's responsibility to maintain secure environments has increased rather dramatically over the past decade as threats have become more commonplace.

Today’s Smart Home Technologies And Turning Them Into Profits
Video | The ASCII Group

Learn about the latest trends and products for smart homes and how to successfully turn them into profit. You’ll also see various sales opportunities and how to market them.

In Case You Missed It
4 Things To Consider When You Close The Doors
Guest Column | By Daniel Steyskal, Trapezoid Business Services

You ran the metrics, figured out true COGs, trimmed excesses, used data-driven marketing techniques, and dug deep to try and pull your business into profitability. It’s not working, and the business hasn’t been profitable for five years. Just because a specific location closes does not mean one’s entrepreneurial dreams are over, especially if a business owner does the following.

How To Market IT Services & Solutions To The Hospitality Industry
A conversation with Crystal Barrineau, OrderCounter

Crystal Barrineau is the director of marketing at OrderCounter — a software company specializing in POS and cloud-hybrid solutions for restaurants. She took time to talk with VAR Insights about the importance of on-site demos, marketing tactics that work in hospitality, and more.

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