MSP MasterClass - Session 1: Using Great Content To Get From Lead To Pipeline

Value-added content or content marketing creates trust with prospects and brings people closer to your business. But you need more than a website to get people from “mildly interested” to an active participant in your pipeline. In this session, you will examine a case study to help you identify points in the buyer's journey you need to create to get a person from “aware to qualified." Key takeaway: How to create relevant content to attract a buyer wherever they are in their journey.