Magazine Article | June 18, 2014

Mobile POS (mPOS) Strategic Focus And Unique Value Proposition

Source: BlueStar, Inc.

By Emily Wright, Mobility and Emerging Market Sales Manager, BlueStar

Facilitating the sale and deployment of complete mobile point of sale (mPOS) solutions, including bundled solutions; seeking out new sources of peripherals and other accessories to transform consumer devices into viable POS configurations

The mobile POS industry continues on a growth trajectory, with sales by some estimates reaching nearly $5.7 billion in the retail environment alone. Retailers clearly recognize the benefits of mPOS implementation, including the ability to more easily operate in an omnichannel environment, improve customer service and operational efficiencies by increasing the amount of staff available on the sales floor, minimize wait times in checkout lines and add flexibility to store layouts. All of this, in turn, increases sales per square foot.