Guest Column | May 2, 2014

Millennial Generation Clients: How To Speak Their Language

Publishers Pressured To Adopt Interoperability Standards For Digital Educational Content

By Tess Rex, Channel Sales Manager, Avero

The Millennial Generation is made up of more than 80 million Americans from their teens to their early thirties, making it larger than any other generation. This means that millennials, otherwise known as Generation Y’ers, are the largest group of consumers, and they’re a force to be reckoned with. They grew up surrounded by connective technology and, as a result, have come away with an eagerness and a curiosity that some view as entitlement and others view as progression.

Regardless of your views on Generation Y’ers, the fact remains that they are too large and too influential to ignore. So, how can you speak the language of the tech-savvy, overly connected millennials who are making such an impact on your business? These eight guidelines will help you stay ahead of the curve:

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