Marketing is one of the biggest challenges managed services providers (MSPs) face. Between managing customer relationships, keeping up with technology advances and handling finances, MSPs have little time left to promote the business. And, most don’t have the marketing talent on staff so they outsource it to an expert.
It’s a great solution, but in order to ensure success, an MSP must know what to look for. Here are four guiding principles to start planning and managing your marketing strategy today:
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