Labeling In Harsh Environments

By Avery Dennison

Business Challenge:

Columbus Fair Auto Auction (CFAA) is one of the largest automobile auctions in the United States, housing up to 25,000 cars at any given time that are slated for eventual sale in its weekly live and internet auctions.

Every week 3,000 to 5,000 cars are sold in CFAA's 12 auction lanes. But first, they must be moved multiple times from one location to another across the 350 acre facility to receive pre-sale work.

A car that is scheduled for auction, must be found in an outdoor lot, then relocated to various on-site service centers to receive work such as mechanical service, body repair, paint, certification, or clean-up and detailing.