When it comes to IT decision making, the moment of truth can often be determined by a single factor: price. Particularly in the realm of cybersecurity, if service offerings are priced too high, too low, or are just plain confusing, you could lose a customer. So, how do you properly price a security offering for your particular market and business model?
Join this interactive webcast, in which industry expert and former MSP owner Nick Cavalancia of Techvangelism and Charlie Tomeo, VP Worldwide Business Sales at Webroot will discuss:
- The “Goldilocks” principle of cybersecurity pricing
- Other factors that influence pricing choices
- Building a pricing model that’s a win-win for everyone