Article | January 29, 2019

Keep On Providing: Don't Stop After Your Initial POS Sale

Source: EVO Payments
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You’ve completed set up. The merchant processed and is accepting payments. Now what? Don’t abandon ship. It is important to keep that sales momentum going and to maintain that relationship with the merchant. According to a study by invsecpro.com, “Eighty-nine percent of companies see customer experience as a key factor in driving customer loyalty and retention.” Don’t stop after your initial POS sale. We tell you how you keep on providing.

Build and Maintain Relationships

Building and maintaining relationships is a key way to keep on providing after your initial POS sale. Creating an emotional connection with your merchants is key. Get to know them beyond their storefront or business. Communication is key in building that loyalty and trust. Reach out to your merchant on a regular basis. Pick up the phone and ask them how their day was or what is new in their lives.

Send follow-up emails and describe how you can continue to be of service if they need anything else. Let your network know how valuable they are to you and your business as well by sending personal thank you notes. Remember, feedback is a gift. The more you use it and work together to achieve a common goal, the more parties are successful.