Magazine Article | June 17, 2013

Keep It Simple, Technology Partners

Source: Vantiv

By Jovino Velazquez, VP Alliance Partners, Vantiv

Earn More. Worry Less.

The payments landscape is evolving and becoming more complex. Vantiv eliminates the complexity with a single, proprietary technology platform that provides scale and flexibility and easy integration for your POS and terminal systems, while reducing overall risk to your brand reputation. Our comprehensive suite of traditional and innovative payment processing and technology solutions helps partners address all of their payment processing needs through a single, reliable provider.

More revenue. Less middleman.
Vantiv brings technology partners like value-added resellers the powerful economic advantages of direct processing with no middleman. That means you can earn more revenue and share less residuals — and it means you can gain a competitive advantage by moving your customers to market faster with less complexity and more stability. Our residual calculations are clear and transparent, allowing you to understand the value of each referred relationship.

More simplicity. Less complexity.
Vantiv Solution Builder allows software companies and developers to create, certify, and deliver any kind of payment application into their existing systems and workflows, bringing the potential for significantly higher revenue opportunities. It provides access to development APIs, toolkits, and specs at no cost, and gets you up and running in as little as three days. And it enables you to offer your customers the same payment products and services that thousands of businesses, both large and small, rely on every day.

More support. Less risk.
As the third largest merchant acquirer and the largest PIN debit acquirer in the U.S.1, Vantiv has the expertise to help you grow your revenues. We’ve been providing innovative payment processing solutions for over 40 years, working with middleware partners and direct certification integrations; we know what it takes for value-added resellers and integrated software vendors to be successful in a tough, competitive marketplace.

Want to learn more? See how a partnership with Vantiv can impact your revenue growth with the Partner Revenue Forecasting Tool, at

For more information, contact:

Jovino Velazquez
VP Alliance Partners
(386) 337-0096

1Nilson Report, March 2012.
1Purchase transactions represent number of transactions and include all general purpose credit, debit, and prepaid card transactions, including signature and pin debit; First Data includes Citi, SunTrust and Sovereign. Vantiv numbers are not Pro Forma for npc acquisition.

8500 Governors Hill Drive
Cincinnati, OH 45249