Providing incremental value to its small business customers and partners
Westlake Village, CA /PRNewswire/ - iPayment, Inc., a trusted provider of payment and processing solutions for small and medium-sized businesses (SMBs), announced that it will be participating in this year's Small Business Saturday®, which will take place on November 25th. Small Business Saturday is a day dedicated to supporting local small businesses and strengthening and celebrating communities throughout the United States.
iPayment, a supporter of this movement for the past several years, is taking a multi-channel approach to its support and promotion of the 2017 event. The Company is providing its more than 400 active reseller partners with reminders and direct access to promotional tools and marketing materials so that they can extend the value of both Small Business Saturday and Shop Small® with their small business customers. Additionally, iPayment is directly communicating program information with its small business merchant customers and offering directions for them on how to access free point-of-purchase materials, sign up for free advertising and more.
"American Express is a great partner and we enthusiastically look forward to participating in and supporting both Shop Small and Small Business Saturday each year," said, Jenn Reichenbacher, VP, Marketing, iPayment, Inc. "Our small business customers are always looking for new promotional opportunities and tools to help them compete against both 'big box' and online retailers, and American Express does a phenomenal job of giving these businesses the tools they need, while making it easy! Small Business Saturday and the heightened awareness created by the movement truly makes a meaningful difference for our U.S. small businesses; helping them remain competitive and driving incremental sales throughout the holiday season."
Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2016, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, according to the 2016 Small Business Saturday Consumer Insights Survey.1 The day was also championed by elected officials in all 50 states and Washington, D.C.
Small Business Saturday celebrates the diversity of small businesses across the U.S. and iPayment recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees.2 Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.
About Small Business Saturday
November 25th marks the eighth annual Small Business Saturday, a day dedicated to supporting the local businesses that can help create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created by American Express in 2010 in response to small business owners' most pressing need: more customers. Learn more on ShopSmall.com, instagram.com/shopsmall, facebook.com/SmallBusinessSaturday, twitter.com/shopsmall.
iPayment is a trusted provider of payment processing solutions in the U.S. With over 18 years of experience and more than 137,000 SMB customers, the company is consistently recognized for its depth of payments experience, breadth of product offerings, and commitment to transparency and SMB support. From new product innovation to customer service satisfaction, iPayment is an organization focused on small business enablement and delivering relevant and impactful services and solutions that help partners and SMB customers grow their individual businesses. For more information on iPayment, please visit http://www.ipaymentinc.com.
1Estimates are based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey by National Federation of Independent Business (NFIB) and American Express (November 27, 2016) and do not reflect actual receipts or sales.
2Small Business Administration Office of Advocacy Frequently Asked Questions, March 2014.
SOURCE: iPayment, Inc.Copyright 2017 PR Newswire. All Rights Reserved