Magazine Article | May 15, 2014

Integrated Payments Drive Rapid Growth For POS Reseller

Matt Pillar

By Matt Pillar, chief editor

Just four years in business, All Florida POS has enjoyed perennial 30 percent growth. This year, integrated payment processing and mobile POS will help double sales.

It’s a recurring theme among modern POS resellers: Combine an open mind, a solid IT background, and a few industry connections, and voilà, a POS VAR is born. In our May 2013 feature story we introduced you to Chris Pace, a healthcare business analyst who launched Phoenix-based Congruity Solutions after helping a friend set up a mobile POS in his coffee shop. You also met Lisa Falzone, the IT entrepreneur and subject of our September 2013 feature, whose “accidental” entry into the mobile POS resale market in 2010 has yielded an install base of more than 6,500 merchants to date. And now, we meet Edwin Leonardo, president and CEO of All Florida POS, another circumstantial start-up from the class of 2010. It was early that year when Leonardo, a networking professional with a solid gig at the Department of Defense, was tapped on the shoulder for a bit of help. His friend was opening a restaurant, and the POS reseller tasked with installing its new Aldelo POS system needed some assistance with network configuration. Leonardo stepped in, and so impressed was the reseller that he offered Leonardo a commissioned position. “I shadowed him, learned the software, and helped him bring in a substantial amount of new business within the first few months,” says Leonardo. Later that year, the reseller moved to a different POS platform. Leonardo saw an opportunity to inherit a territory, to run his own business, and to become a full-time Aldelo reseller. With the support of Aldelo and Sterling Payments, he jumped on it.