Identity As A Service (IDaaS): Promising New Opportunity For MSPs
Managed service providers are increasingly finding themselves in the role of “service brokers,” reselling public cloud services and struggling to stay relevant as their clients turn to self-service SaaS and IaaS offerings from commodity cloud vendors. Not only is this a challenging, race-to-the-bottom approach with low margins and stiff competition, but it is a difficult model to sustain and grow. At the same time, end users increasingly expect to be able to access all of these enterprise cloud services from any device with minimal hassle. One option that allows MSPs, resellers and their clients to effectively address all of these challenges is through a so-called cloud service federation, a set of technologies that allows MSPs to refine their role as service brokers and add real value for customers. Also known as single sign-on or, more recently, Identity-as-a-Service, federation represents a unique opportunity for MSPs to increase revenue and remain critical partners for their clients.
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