In the ultra-competitive payment processing industry, resellers are always looking for ways to one-up the competition. One solution lies in email marketing. According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.” Building and maintaining your network is valuable and value added resellers can capitalize on that with email marketing.
What is email marketing and why is it valuable?
Email marketing is a highly effective marketing tool that allows resellers to send emails to both merchants and prospects. It is not just an integral part of communication, but also promoting your businesses, services, and products. According to Statista, “The number of email users worldwide is forecasted to rise to 2.9 billion by 2019.” As a reseller and trusted and advisor, letting your audience know that you are an expert in the field will pay dividends.
Building Your Email Marketing List
Without merchants and prospects, email marketing is non-existent. How do you build that base, that list that will drive your business? Start with online directories like white pages and yellow pages to find prospective business opportunities.
If your target verticals are in the restaurant and nightlife industry, those businesses are required to get a liquor license, allowing them to serve alcohol in their establishment. To do this, merchants have to submit an application to the local Alcohol Beverage Control (ABC) agency. In some locales, this is necessary to do at both the county and state level. By looking into these records and seeing which businesses have applied for these licenses in your area, you can reach out and let them know about your point-of-sale system as well as products you offer. However, be careful not to spam anyone and be sure you are compliant with FTC laws. More on that later.