Newsletter | December 3, 2019

12.03.19 -- How To Move From Transactional To Consultative Selling


Shift4 Payments is the leader in secure payment processing solutions, powering the top point of sale and software providers across numerous verticals including food and beverage, hospitality, lodging, gaming, retail, and e-commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 300 additional software integrations in virtually every industry. Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. To learn more about joining the Shift4 family of resellers, visit

Channel Insights
Finding The Right Fit For Your Merchants’ Medical POS System
Article | EVO Payments

In choosing a POS system for your merchants’ medical facility, they will need to take a variety of factors into consideration, including the features offered by the system that they choose.

ConnectWise Product Enhancements For VAR Success
Article | By Craig Fulton, ConnectWise

For many of you, ConnectWise has been known as a software company for managed services providers (MSPs). It’s true we got our start providing software solutions for MSPs because we were one. While we’re still dedicated to helping MSPs grow a sustainable business, we know that value-added resellers (VARs) can benefit from our software, too.

How Specialized Audio Helps SMBs Build A More Inclusive Staff
Article | By Johannes Kaulfuss, Sennheiser

SMBs looking to invest in sophisticated unified communications networks typically understand the urgency of maintaining a skilled, consistent, and well-seasoned staff to leverage these networks. The savvy business owner will do whatever is necessary to draw superior talent from a wide pool of knowledgeable workers in order to deliver outstanding customer engagement.

Using Cloud-Based Services And Integrations To Win Business
Article | By Sean Berg, Shift4 Payments

Cloud-based services are having a major impact on how resellers approach, interact with, and help clients. But how can resellers use cloud-based services to win more business?

U.K.’s Cambridge Helpdesk Adds Layer Of Client Security With Secure DNS Solution
Case Study | Webroot

Like many MSPs around the world, Cambridge Helpdesk was becoming more concerned about the rapid proliferation of ransomware threats in today’s security landscape. This concern was growing even more acute because Cambridge Helpdesk’s endpoint security solutions at the time (ESET and Bitdefender) were providing little or no protection against the current ransomware onslaught.

Mind The (Tax) Gap: How Opaque Structures Cost Tax Payers Billions
Article | By Alexon Bell, Quantexa

Since the global financial crisis, tax enforcement has increasingly become a priority as governments attempt to curb the potentially harmful tax practices of multinational entities. Additionally, rising rates of child poverty and homelessness, and subsequent increases in costs of government and social programs, are calling attention to the billions in lost revenue due to corporate tax evasion.

Introducing “Swipe Left” Security
Article | Stellar Cyber

You may have heard about the idea of shifting left in security: as developers move more to the cloud, security professionals are looking more upstream, or left, toward where the development processes are initiated. As you progress from development to Q/A and then production (moving right), there is more underlying thinking about end-to-end security.

Retailers Planning Tech Investments
Article | By Stephen Bergeron, APG Cash Drawer, LLC

Despite the ever-present specter of Amazon, retailers of all stripes are taking decisive steps to modernize their operations by making in-store improvements and honing their focus on delivering a personalized customer experience.

How To Use PR To Get Your MSP Noticed
Video | The ASCII Group

Learn how you can use local media to generate PR exposure for your company!

How To Move From Transactional To Consultative Selling
Article | By Éric Fugère, Sherweb

Transactional vs. consultative selling is somewhat of a buzz phrase in the industry, but what does it really mean? How can you implement consultative selling, and what will it mean for your organization?

Business Solutions
Vasario 1915
APG Cash Drawer, LLC