Newsletter | May 12, 2019

05.12.19 -- How To Fit Your Technology Expertise Into Your Customer's World

 
Sponsor
  EVO DOES IT ALL.
 

Unlike other processors, we’ll build a relationship with you and give you the support and resources every POS reseller needs: a dedicated sales support team that will follow up on leads and close sales for you; fast onboarding of MIDs; generous and transparent profit-sharing; omni-channel integrated payment solutions for any vertical market; and responsive, 24/7 tech support for your merchant. We make it easy for you to succeed. Learn more here.

Featured Editorial
The 3 Types Of IT Pros
Guest Column | By John Watkins, inRsite IT Solutions

Most IT pros loosely fit into one of three groups when categorized by their overall knowledge and experience in the field, and not everyone fits neatly into a single group.

4 Ways Business Owners Can Stay Strong When Things Get Rough
Guest Column | By Daniel Steyskal, Trapezoid Business Services

When trying to save your struggling business, success comes from love, not blame.

Channel Insights
How Copier Dealers Can Go To Market Faster Selling Managed IT Services
Webinar | Taylor Business Group

More copier dealers are entering the managed IT services business at a rapid pace as a way to expand their business and revenue. This on-demand webinar, co-presented by Taylor Business Group, shares lessons learned in the industry so you can go to market faster with fewer headaches.

Simplifying Network And Infrastructure Sales
White Paper | ConnectWise

What would a shorter sales cycle do for your business? It’s time to find out.

4 Business Continuity Planning Essentials
E-Book | Datto Inc.

Ensuring access to mission-critical applications and data following a disaster is critical. However, business continuity and disaster recovery (BCDR) are about much more than that.

3 Digital Marketing Challenges For Technology Resellers
Article | By Samantha Kalany, BlueStar, Inc.

From internal to external pushbacks, there is a lot that can go awry for VARs. It’s best to analyze the categories of technology through which vendors need to focus on when it comes to channel partner training.

How To Fit Your Technology Expertise Into Your Customer’s World
White Paper | By Sean Berg, Shift4 Payments

Selling business technology for many years allows you to develop deep expertise of your products. But, breaking into your customer’s world requires deep expertise of their operations and their needs. Discover how to change your approach with customers to uncover the needs that your products can solve.   

In Case You Missed It
So, You Want To Start An MSP
Guest Column | By John Watkins, inRsite IT Solutions

Over the last year or so I've noticed a sharp increase in the number of questions being posted to MSP forums that relate to starting an MSP or moving from a break-fix model to an MSP model. This is to be expected as the model becomes more well-known and more entrepreneurs start MSPs, but some of the questions that are posted send a chill down my spine.

Podcast
Latest Episode: Erick Simpson
 

Topics Discussed: The easy math MSP leaders refuse to do, why cyber security is bigger than managed services and how to get in on the action, how to let the math tell you when it’s right to hire your next sales person, engineer, or admin, how many independent consultants can the channel handle, what makes them all work together in unison, and much more.

Connect With VAR Insights:
   LinkedIn