Newsletter | October 22, 2019

10.22.19 -- How To Bundle Security Services To Improve Pricing And Close Ratios


Shift4 Payments is the leader in secure payment processing solutions, powering the top point of sale and software providers across numerous verticals including food and beverage, hospitality, lodging, gaming, retail, and e-commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 300 additional software integrations in virtually every industry. Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. To learn more about joining the Shift4 family of resellers, visit

Channel Insights
Why A Headset Is No Longer Just A Headset
Q&A | A conversation with Jesper Kock, Sennheiser Communications

Today, simple headsets are bundled as free accessories to any mobile phone, giving them a perception of “nice to have” gimmicks in the consumer market. But in some areas, such as professional office environments, headsets are so much more than mere accessories, having evolved into complex pieces of IT equipment that can transform the business of communication.

How To Help Merchants Maximize Their Parking And Valet POS Systems
Article | EVO Payments

Wherever it is that your merchants provide parking and valet service, it is important to make sure they have a reliable system in place for processing payments, managing vehicles, and handling vehicle requests.

Save Time, Management Overhead With A Tailored Antivirus Solution
Case Study | Webroot

Mirus IT was plagued by all the same problems that had aggravated the IT community for years. Heavy endpoint agents were causing major performance problems, upsetting clients, and frustrating technicians. Kaspersky, their former antivirus solution, was becoming a major source of support tickets in its own right. With customers and employees alike, their existing antivirus was causing major headaches.

Why VARs Fail At Marketing
Article | By Maude Tanguay, SherWeb

That piqued your interest, right? You need to set the tools properly before you start operating. VARs doing marketing usually start with one isolated tactic instead of doing the whole process. It’s a rookie move and very normal, but it doesn’t work.

How To Grow Your Business Through Public Speaking – Even If It Terrifies You
Video | The ASCII Group

Learn the key differences between "speaking to present" and "speaking to sell" as well as beginner mistakes to avoid.

What's Driving The UC Market?
Guest Column | By David Liu, Deltapath

It's been an incredibly exciting year for unified communications. With even more innovation on the horizon in the form of things like natural language processing, AR and VR, and even Edge computing, it's safe to say that 2020 is sure to have a lot of incredible opportunities to offer too.

How To Bundle Security Services To Improve Pricing And Close Ratios
  Article | Stellar Cyber

Today’s businesses succeed by selling a handful of bundled items to a large number of customers. Think about restaurants, where the trend has been away from a la carte menus to limited menus, because it’s easier, more efficient, and requires less skill to produce a few entrée/side dish combinations than to try to fulfill each diner’s specific requests.

HR Best Practices
Tech Leaders Talk National Cybersecurity Awareness Month

In honor of celebrating the 16th annual National Cybersecurity Awareness Month, leading tech industry experts have provided the comments below showcasing the importance of this holiday.

POS Elite
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