Newsletter | January 7, 2020

01.07.20 -- How To Balance ISV And Vendor Customer Support

Channel Insights
Selling Business Technology: 3 Ways YOU Can Be The Value Your Customer Needs
White Paper | By Sean Berg, Shift4 Payments

Discover how to maximize your sales in the evolving business technology industry. If you are a reseller of payments and POS systems, cloud technology, and business solutions, learn which selling strategy you must stop using today and the strategy to focus on instead to continue to grow your sales as the industry changes.

MDR-As-A-Service: Is It The Holy Grail As Some Say?
Article | Stellar Cyber

MDR in short is advanced threat detection and response. Think of a multifaceted attack throughout the kill chain, something most midsize companies struggle with, and most of them have no protection in place whatsoever. With attacks increasing in sophistication, MDR is timely.

Finding The Right Fit For Your Merchant’s Casual Dining Restaurant POS System
Article | EVO Payments

In order to make the most of their casual dining establishment, your merchants need a robust point of sale (POS) system. While there are many options available, it is important as their reseller and trusted advisor to help them choose a POS that will fit the needs of their casual dining restaurant.

Why Your ‘About Us’ Page Is More Important Than You Think
Guest Column | By Kayleigh Alexandra, MicroStartups

If you’re truly ambitious and want to take your company as far as it can go, don’t overlook this key piece of the puzzle.

5 Benefits Of Conducting A Marketing Planning Process
Guest Column | By Elizabeth Harr, Hinge

Taking a thoughtful, deliberative approach to your marketing plan is not only good strategy; done right, it also can produce a number of valuable benefits that can jumpstart your organization’s success.

How To Grow Your Business Through Public Speaking — Even If It Terrifies You
Video | The ASCII Group

Learn the key differences between "speaking to present" and "speaking to sell" as well as beginner mistakes to avoid.

How To Balance ISV And Vendor Customer Support
  Article | By Craig Kaliebe, APG Cash Drawer, LLC

Delivering a positive customer support experience is a must for any business looking to keep customers for the long term. For POS ISVs who maintain relationships with multiple hardware vendors, this can get tricky because it requires tight coordination with the partners.


Discover Experience Technologies at Digital Signage Expo., Mar. 31 to Apr. 3, 2020.