The evolution of the payment industry dates back thousands of years. Whether it was the early days of bartering goods and livestock, or the introduction of precious metal coins and leather money, we’ve come a long way. As time marches on, we see a shift from paper currency such as checks and dollar bills to credit card payments. No longer is cash the true king.
Nothing is more valuable than a satisfied and loyal customer. Getting new customers is fantastic, but keeping your merchants returning is equally important. Merchants refer to POS resellers as trusted advisors, and that is why it is important for both parties to have a valuable relationship. Here are ways resellers can create customer loyalty with their merchants.
In the business world, competition is plentiful. Everyone is looking for the slightest of advantages to gain prospects’ trust and business. According to newvoicemedia.com, “After one negative experience, 51 percent of customers will never do business with that company again.” Here are five ways to win the reselling war.
If you’re like most people, when you’re handed a 30-page contract, you skim over it, make sure it looks okay, and sign on the dotted line. When it comes to payment processing, resellers should cross all the t’s, dot all the i’s, and read it from cover to cover. Yes, it may take some time, but that dedication could save your merchants’ hundreds if not thousands of dollars, and even your reputation.