Content marketing is integral to every business. Engaging your customer base can boost sales and increase revenue. At the forefront of the content marketing strategy should be a focus on video. Online video has become one of the main activities consumed while using smart phones. According to Statista, “85% of all internet users in the United States watched online video content monthly on their devices.”
Forbes added that, “More than 500 million hours of video are watched on YouTube each day and more video content is uploaded in 30 days than the major US television networks have created in the last 30 years. By 2021, a million minutes, or 17,000 hours of video content, will cross global IP networks every single second.”
The ability to showcase your products and services, educate your audience, and build trust in your brand via video is essential. HubSpot states, “54% of consumers want to see more video content from a brand or business they support.” We look at five ways online video can benefit resellers and boost your sales .