By Joe Gage, Executive Director, iPOS Channel, Sterling Payment Technologies
In today’s economy, POS resellers know all too well that money is tight for merchants of all sizes. And although credit qualifications have loosened, the majority of small business owners who apply for traditional business loans from banks are turned down.
So today, POS resellers too often find themselves in a bind. Merchants who want to buy their products don’t have the cash to make large, upfront payments. In addition, sales of service contracts and supplies are more difficult as merchants struggle to justify the expense — or they just expect that services should come as part of a package with their purchased equipment.