By Greg Lissy, vice president of product management, SolarWinds MSP
In today’s fast-paced market, MSPs need to anticipate customer demands and stay ahead of, or at least in line with, new technology and trends. One way to ensure this happens is by adding new managed services and keeping existing ones, such as managed security, current.
Yet with so many new technologies and business services to choose from, the challenge is less about whether to add new services and more about which services to adopt. If you’re not sure where to start, here are a few pointers to get you going:
Ask Questions and Conduct Research
As you serve your clients, you’ll achieve a greater understanding of their changing needs. Whether you’re onsite, on a support call, or meeting at a quarterly review, your customers are where you’ll find the most valuable information for the services you need to add next. Be sure to ask them regularly what more you can do to help them reach their business goals.
Another approach is to perform a deep dive into your reports over the past six months or year to uncover patterns and common requests across your client base. Use the data you already have on hand from doing business with your clients to determine next steps for your services. You can then discuss those ideas with clients and assess their budget concerns, priorities, and feature/function interests.