Drive Sales With Third-Party Online Ordering For Restaurants

Online ordering for restaurants is a trend that can’t be ignored. It’s growing faster than dine-in purchases, and it’s popular with the large millennial demographic. This makes working with third-party online ordering and restaurant aggregator sites a viable option.

We’ve all heard the estimates that it costs five (or six or seven) times as much to get new customers as to keep old ones. Third-party online ordering sites significantly decrease the costs of driving new customers to you by listing your restaurant on their developed site with established following.

Brief Background on Third-Party Ordering Sites

As familiarity with eCommerce grew, consumers also showed an interest in online ordering for restaurants. Benefits that customers gain with online ordering include convenience, the ability to check prices, eliminating time it takes to place an order by phone, minimizing order errors, and removing any language barrier that may exist.

When consumer demand for online ordering for restaurants began to rise, not every restaurant was able to offer (or afford) the ability for customers to order through their websites or mobile apps. Third-party ordering sites gave restaurants the ability to meet this customer demand and accept orders that originated online.