Doing More With Your POS Scanner—2D Image Scanning Technology Can Enhance Profit, Efficiency And Customer Service

New POS application demands and recent performance breakthroughs in (two-dimensional) 2D image scanning technology are breathing new life and new profit opportunities into POS operations. Today, through the advanced capabilities of 2D scanners, retailers have a non-disruptive path with clear ROI drivers to deliver new levels of productivity and customer service to the POS.

The migration from single functionality scanners—those that can only read a linear barcode—to 2D image scanners, enables retailers to use a single device to achieve their requirement for fast and accurate barcode scanning. It also allows them to extend their capabilities at the point-ofservice through the automation of services such as forms fill, age and ID verification, and transaction tracking. By eliminating paper-based processes and manual data entry, retailers gain the advantage of offering more service in less time while they already have the customer engaged.