As cloud storage becomes more affordable, organizations of all sizes are exploring new ways to meet their increased storage demands and streamline operations. This steady decline in cost and improvements in security have made cloud storage a viable alternative to traditional on-premises storage options. Low cost makes a compelling case for considering offloading much of the traditional storage to the cloud. Data backup, with its inherently high storage requirements, low restore needs, and reliance on high-capacity media has been one of the major beneficiaries of cloud storage. Managed Service Providers (MSP) are increasingly offering backup services and have begun to move their backup storage to the cloud to best protect their customer data while improving their bottom line.
Cloud-based storage provides many advantages when compared to conventional on-premises storage: