Where Digital Signage Fits In The Total Solution

Kevin Prewett, Vice President of Vendor Management and at Ingram Micro, talks with Jameson Publishing and Business Solutions magazine President Jim Roddy in this exclusive Executive-To-Executive interview. In this interview, Prewett talks about where digital signage fits in the total solution, details which verticals are the best fit for digital signage, and offers recommendations for VARs who want to take advantage of digital signage.

"There's an up-front cost (to digital signage) but with the prices that we've seen have really come down and made it an affordable solution today", Prewett says. "I would also tell you that the key is having somebody as a partner that can do a site survey in the installation process for you, as well as someone who can do the content creation. Content is going to be very important."