Develop An ILM Game Plan

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•Article: ILM

Changes in industry-driven, storage and retrieval requirements require VARs to rethink their ILM (information lifecycle management) sales

Some technologies and services are straightforward: A customer has a business need, and you have a piece of hardware, software, or a service that meets that need. ILM is more complex. ILM is a business strategy that encompasses networking, storage, and content management technologies. Furthermore, the way ILM strategies were formed and complementary solutions were sold in the past isn’t viable for today’s businesses. Storage experts from EMC, Network Appliance, and Xiotech share their insights about new ILM strategies VARs should consider, services and solutions VARs should sell, and pitfalls to avoid.

One of the most significant ILM-related trends is that every year many enterprises continue to experience major data growth. “The norm for businesses is 100% data growth per year,” says Jim Franklin, senior manager of channel marketing at EMC. This is caused by disaster recovery initiatives and the ease of duplicating electronic data. Consider an e-mail with an attached audio file that is sent around the office to 120 people for review. Even though the original file is only 10 MB, the backup system now has 1.2 GB to manage. When similar scenarios like this are extrapolated throughout an enterprise, full data backups can no longer be performed outside of normal business hours.

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•Article: ILM