Article | February 24, 2017

Creating A Successful Event To Showcase Your Business

Source: RSPA
How Global Pharma Orgs Can Achieve Process Validation Success

By Toshiba Marketing

Are you a small to mid-size company with a limited budget for events? Need to select the best option to introduce a new product or service to your customers? Need a demo that sales can show to prospects? Let’s face it, an event can make or break a customer’s experience and particularly your budget, so here are some handy planning tips and a variety of event options to kick start your next debut.

Brainstorming a Plan
Start by deciding on the core fundamentals:

  • What’s the objective of your event?
  • Who is your audience?
  • What is the best way to reach your audience — a virtual session, roadshow, industry tradeshow?
  • What is your theme?
  • Do you need a speaker?