Contactless Payments Become A Reality For Reading Buses
The challenge
The electronic payments ecosystem can be overwhelming for outsiders to navigate as they try to achieve the various certifications necessary to process transactions. For software developers and their customers, getting mired in the certification process can lead to frustration and wasted time and money when all they really want to do is address the needs of their customers. Thankfully, a solution is only one call away. Consider the difficult path Reading Buses took as it sought to implement contactless payments in its vehicles.
As a small, independent, municipally owned bus line, Reading Buses isn’t like most public transport companies in the U.K. Its unique ownership structure gives the company the freedom to pursue innovations centered on providing the best level of public transportation for area residents, many of whom travel to and from nearby London.
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