Comprehending The True Opportunities In Engineering Applications Software

By Tony Christian, Managing Director, Cambashi

The technical applications software market* — those covering industries such as architecture, utilities, and manufacturing utilizing software such as PLM (product lifecycle management), CAD/CAM (computer-aided design/computer-aided manufacturing) and GIS (geographical information system) for engineering design — is highly detailed.  Utilizing this software in a business environment means careful selection of the most useful of this software — and with a minimum of overlap.

Because of this complexity, evaluating opportunities to employ technical applications software for resale is a multi-dimensional task, requiring many perspectives. Alongside the analysis of a company’s capabilities and industry focus, assessment requires careful consideration of competitor capabilities. It also requires consideration of a host of other factors including: existing channels to market, pricing models, regional distribution, etc.

The starting point for evaluating opportunities should therefore be a comprehensive “market landscape” that brings together all of the relevant factors that must be considered for the area of the market into which the opportunity falls.

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