Common MSP Pricing Mistakes

By Rayanne M. Buchianico, EA, ABC Solutions, LLC and ASCII Group Member Since 2016

When a new MSP opens, the owner has a list of tasks to conquer: business licensing, insurance, sales appointments, marketing, and cash flow. With the excitement of new customers and the flurry of activity, how to price the services is the furthest thing from conscious thought.

So, you invent a price, charge the customer, and get on with running your business. You’re making some money, so pricing doesn’t come to the forefront again until you are wondering why you aren’t making more money. One reason for this could be your pricing models, if you have them.  Here are five common mistakes MSPs make with pricing their services, as well as ways to correct them.