Business Made MSPeasy: Why MSPs Must Sell Value Rather Than Functionality

Source: Datto Inc.

Business networking sales made MSPeasy.

Selling networking on a subscription basis is a relatively new concept in the IT services world. Networking technology is frequently sold and implemented on a project basis, even by MSPs who use a subscription billing model for other IT services. Networking technology is mature, straightforward, and reliable, so businesses often balk at the idea of suddenly paying an ongoing service fee.

This can be a challenge for technology-focused MSPs. That's why it is essential for MSPs to sell the value of their services rather than the functionality of specific products. Watch the video for tips on how to sell networking on a subscription basis.