Article | January 29, 2019

Build Your Online Presence With Websites And Content Marketing

Source: EVO Payments
Mercury RetailNOW Presentation Highlights The Power Of SEO And Content Marketing

With new merchants popping up every day, one of the easiest ways for resellers to increase business is by creating an online presence. Building a website doesn’t have to be complex and time consuming, though. According to a recent study, 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. We discuss the importance of having a website and content marketing.

Building a website helps on a number of fronts. First and foremost, it improves credibility. You’ll have a place to direct merchants, showcase your services, and share your value proposition. Value proposition is the promise of value to be delivered, and the main reason a potential merchant should do business with you.

Differentiation is another key strategy that can be executed by a website. As a POS reseller, you can use it to promote your products and demonstrate what separates your products from the competition, which is vital in the competitive payments industry.