With new merchants popping up every day, one of the easiest ways for resellers to increase business is by creating an online presence. Building a website doesn’t have to be complex and time consuming, though. According to a recent study, 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. We discuss the importance of having a website and content marketing.
Building a website helps on a number of fronts. First and foremost, it improves credibility. You’ll have a place to direct merchants, showcase your services, and share your value proposition. Value proposition is the promise of value to be delivered, and the main reason a potential merchant should do business with you.
Differentiation is another key strategy that can be executed by a website. As a POS reseller, you can use it to promote your products and demonstrate what separates your products from the competition, which is vital in the competitive payments industry.