Both branding and service delivery are essential components of the long-term success of any business, MSPs especially. A sexy brand wins business. Great service delivery keeps business. You’re eventually going to need both, but as a new business owner, picking where to invest your limited dollars, which comes first? I chose branding. What did you choose?
There are no tools you can buy that just complete your risk assessment or security plan. Worse yet, many think it is perfectly fine to buy a prepackaged or “canned” security plan and call it a day. All this does is set you up to fail and to create unreasonable expectations for you and your team.