Case Study

Boost In-Store Purchases With Interactive Signage Solution

Source: Advantech

The retail industry is undergoing a major transformation, changing how customers shop and how retailers run business. More and more retailers continue to invest in enhancing their operations by optimizing the personal experience of their customers. Given the fact that 70% of buying decisions are made on the spot, in-store promotion activities play a key role in contributing to a consumer's purchase intention, and digital signage displays use targeted messaging to influence customers' decision making. Advantech DS-570 ultra HD signage player, combined with RFID technology, can now interact with customers at the point of decision to create a personalized shopping experience.