News | December 29, 2010

BlueStar To Add Philips MMD To Its Digital Signage Product Portfolio

Source: BlueStar, Inc.

BlueStar and Philips MMD sign North America distribution agreement

BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology solutions, signed an agreement to distribute Philips' Multimedia Displays (MMD) commercial digital signage solutions in the U.S. and Canadian markets, with other global regions to follow in 2011.

"The brand and manufacturing strength of Philips MMD makes their product line attractive to resellers across point-of-sale, government and commercial retail," said Gary Childress, director of digital signage at BlueStar. "By taking on Philips MMD we are advancing digital signage opportunities for our value-added resellers and enabling them to offer an even more diverse range of digital signage solutions for their customers."

BlueStar will begin by distributing the Philips MMD 32" to 65" commercial panels and accessories. Resellers of Philips MMD products will benefit from BlueStar value-adds, such as customized software options, integrated PCs and Media Players, extended warranties, installation services, marketing and business development, and vertical-specific integrated product bundles.

"Our focus at Philips is to constantly incorporate sense and simplicity into our products and we feel that this partnership with BlueStar exemplifies that mission," said Bill Kiley, national sales manager of the MMD digital signage group. "Our goal is to deliver the best quality digital signage displays in the industry and with BlueStar positioned as a leading distributor of digital signage in retail and hospitality markets, this partnership seemed like a natural progression for us to continue to offer the most comprehensive solutions."

Philips MMD digital signage products are available to BlueStar's value-added resellers at the end of December 2010.

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals. For more information, visit

About Philips
MMD (Multimedia Displays) is a wholly-owned company of TPV established in 2009 through a brand license agreement with Philips, and its role is to exclusively market and sell Philips branded LCD monitors worldwide. Four categories of Philips product lines are included under the agreement: the Business and Consumer Range of LCD monitors, All-in-One PCs, Public Signage and Monitor TV. Combining the strength of the Philips brand promise with TPV's design and manufacturing expertise and scale in desktop monitors and LCD TVs, MMD can deliver innovative products, faster and with better cost efficiency to the market. For more information, visit

SOURCE: BlueStar, Inc.