By Ally Kutz, contributing writer
Adam Alter will be the keynote speaker for CompTIA’s annual ChannelCon, set to take place in Chicago from August 3 to 5 and with the theme “Minds In Motion.”
Alter is the author of The New York Times bestselling book Drunk Tank Pink, And Other Unexpected Forces That Shape How We Think, Feel, and Behave, a look at relationships between features of the environment and our thoughts, feelings, and behaviors, and even broader outcomes in life.
His personal website states, “By the time you’ve finished reading Drunk Tank Pink, you’ll understand how two identical people with identical pasts and presents can come to experience two very different futures. Much of the answer lies in whither they’re unwittingly exposed to the nine cues that make up the world described in the book: the world within us, the world between us, and the world around us.”
Alter, an Associate Professor of Marketing at New York University’s Stern School of Business where he teaches courses in behavioral applications in marketing, has also written more than a dozen other pieces for various publications, including The New York Times, Psychology Today, and The New Yorker. He’s had multiple academic and research publications, both through NYU Stern and other institutions.
Kelly Ricker, SVP, events and education for CompTIA, comments, “The IT channel is a relationship business, and Adam Alter has made a career out of studying what makes people tick and take action. It’s a great topic with takeaways for everyone in the room.”
For more information on Alter and his work, visit his website.