Apptizer Appoints O.B. Rawls As Advisory Board Member

Payments industry veteran and current Paysafe executive will add additional payments and SMB perspective to help support accelerated growth

Apptizer Inc., a Palo Alto-based provider of order-ahead storefront technology, has announced the appointment of O.B. Rawls IV, former president and CEO of iPayment, Inc. and current special advisor to the CEO of Paysafe North America, to its advisory board.

“I’ve had the pleasure of working with Apptizer for quite some time, given its partnership with iPayment,” noted Rawls. “Their team is very talented and dedicated to providing industry-leading order-ahead solutions to their small and medium-sized business (SMB) customers,” added Rawls. “I look forward to helping Apptizer take the next steps in their company’s rapid growth trajectory and contributing as much as I can to their success.”

“We are thrilled to have O.B. join our advisory board,” said Dinesh Saparamadu, founder and CEO of Apptizer, Inc. “His wisdom and guidance will help Apptizer navigate a very dynamic and competitive SMB marketplace, plus his experience as a transformational CEO and thought leader will be invaluable.”

Rawls is an accomplished executive and thought leader with a demonstrated record of success in the payments, banking and technology sectors. Over the course of his career, Rawls has led the strategic vision and transformation of numerous successful organizations. Prior to becoming iPayment’s president and CEO, Rawls held leadership roles with First Data, Hypercom, Caredata, Unified Merchant Services and Bank of America. Rawls engineered the recently closed acquisition of iPayment by Paysafe Group.

About Apptizer Inc.
Apptizer Inc. is a Silicon Valley-based company specializing in order-ahead storefront app-building technology that empowers mom-and-pop retailers, restaurants and SMBs to leverage mobile and kiosk channels to drive more sales, enhance the customer experience and increase loyalty, attract new patrons, speed up service and cut down on errors through high-quality digital storefronts that customers access from mobile or kiosks devices. Mobile and kiosk apps can be created on Apptizer’s website. Currently Apptizer is integrated to First Data Clover, Poynt and Verifone Carbon. For more information, visit apptizer.io.