01.28.20 -- An Exploration Of Customer Acquisition Cost Per Marketing Channel
Shift4 Payments is the leader in integrated payment processing, delivering a complete ecosystem of solutions that extend beyond payments to include a wide range of value-added services. Shift4’s groundbreaking technologies help power the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 350 additional software integrations in virtually every industry. To learn more about joining the Shift4 family of resellers, visit www.shift4resellers.com.
There are plenty of reasons for solutions providers to get excited about blockchain, but there’s also a lot to do before most can develop successful practices, according to members of CompTIA’s Blockchain Advisory Council.
A conversation with Jim Fairweather,Sennheiser
Savvy VARs can increase revenue and solidify their place as trusted IT advisors if they teach their customers to leverage premium audio to help control their modern office environments and increase productivity.
Guest Column |
By Farica Chang, Anderson Technologies
Ignoring the Windows 7 end of support is easy right now, but no savings gained in the short term outweighs the risk to yourself and your business in the long term. A few thousand dollars spent now is better than tens or hundreds of thousands demanded by ransomware and the loss of confidence from your clients in the future. Don’t let the deadline pass you by. The time to upgrade is now.
At ISVWorld, we have had a rollercoaster year ending on a high, we hope yours is ending well too! As the year closes, I am sharing my reflections on three areas that stand out when looking back and looking forward.
When looking at the full picture of how prospects moved between sales and marketing channels before converting, analyzing CAC per marketing channel based on “first touch” attribution vs. “last touch” attribution will produce very different results. So which attribution model is better?